About Us

Our Story

Is Detail Radius a new product/brand? Well, sort of, but not really.  While new to the US and North America markets, Detail Radius was created by an exceptional group of partners with over 100 years of automotive aftermarket and appearance chemical experience! Detail Radius is owned and operated by USSA Partners, LLC, which is a collaboration between Shield Car Care Products and Chemicals (Pty) Ltd. of South Africa and TOMAD International, Inc., located in Indianapolis, Indiana.

Shield, operating since 1964, has progressively earned the reputation of being one of the leading global brands of car care supplies, auto detailing products and automotive accessories. Detail Radius products and formulations benefit from Shield’s state-of-the-art research and manufacturing facility, where quality, passion and innovation combine to deliver a range of superior products backed by extensive research and testing.

TOMAD International, Inc. is a leading supplier and premier distributor for all things automotive with headquarter offices in the US and three worldwide locations to serve the Middle East and Africa. As a global company with a local touch, TOMAD offers technical support and training to shop owners, service garages, dealerships, and independent technicians on a wide array of traditional and innovative products to meet the needs of the ever-changing automotive industry.  

Detail Radius also benefits from the experience of Christopher Ferraro, the founder/creator of Voodoo Ride, a lifestyle brand featuring automotive surface care products, branded accessories, and licensed apparel. Voodoo Ride was launched in the US as a start-up in 2007, and has grown to include global distribution in North, Central and South America, Europe, Australia, South Korea and Japan.

Backed by this extraordinary group of partners and years of automotive experience, we’re excited to bring this “new” brand to life!  Simply stated, Detail Radius was created to feature premium quality, easy-to-use products and kits, no matter where you fall on the “Detail Radius”.

 

detail

 [ dih-teyl, dee-teyl ]

an individual or minute part; an item or particular. particulars collectively; minutiae.

radius

 [ rey-dee-uhs ]

a straight line extending from the center of a circle or sphere to the circumference or surface a field or range of operation or influence.

detail

 [ dih-teyl, dee-teyl ]

an individual or minute part; an item or particular. particulars collectively; minutiae.

radius

 [ rey-dee-uhs ]

a straight line extending from the center of a circle or sphere to the circumference or surface a field or range of operation or influence.

detail

 [ dih-teyl, dee-teyl ]

an individual or minute part; an item or particular. particulars collectively; minutiae.

radius

 [ rey-dee-uhs ]

a straight line extending from the center of a circle or sphere to the circumference or surface a field or range of operation or influence.